What’s So New About The New Heartland, Part 2

When people think of the Heartland, they only include the traditional flyover states in the Midwest. In evaluating our research for two studies on understanding middle-American consumers, it became very clear that values common in the Heartland were embedded in a much larger geographic footprint.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s